DISAGREES WITH HAL

Hal Goldstein believes that an HP Palmtop ad should collect testimonies by present users which reveal the flexibility of the HP100LX. I think the 100LX is much too flexible to squeeze all that information into a typical ad, and attempts to do so might well reinforce some peoples' preconceived notion that HP products are for engineers, programmers, and others who thrive on complicated high-tech gear. Instead, HP should run a series of ads. Each ad should exemplify a single aspect of the 100LX. The ads should bear a family resemblance to one another, so that people associate all of them with the same product, and they should urge prospective customers to go to an HP dealer for a demo. To cover inconvenient cases, HP should make a video tape or demo diskette for PC's and Mac's.

Richard R. Liu CompuServe ID: [100103,1771]