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Breakthrough PDA thinking

Breakthrough PDA thinking

HP needs to produce a first-class advertising campaign geared to raising the consciousness of potential users who are currently stuck in the PDA mode of thinking created by Apple Newton advertising. Apple created a market for its product by advertising and not by the product itself (which seems to be diametrically opposed to HP's approach).

HP needs to create PLT (Palmtop as Laptop in your pocket) consciousness. If HP does not create the PLT market through adroit advertising, the current LX customers are not going to be particularly successful in propagating LX use. You and I know that the HP Palmtop is far more than a PDA-type Personal Information Manager. But people who haven't bought one don't know that. I've tried to tell many intelligent people just what the HP Palmtop really is. To date, I know of only one person who has acquired one as a result and I'm a persuasive sort of guy. Edward A. Caine CompuServe ID: [73051,3722]

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